![]() ![]() If you’re writing in English, ask yourself: Is English the first language of all your audience members? Are you using idioms or other expressions that might not be clear to someone with a different background in English? For example, are you using expressions that require U.S.-specific cultural knowledge?Ĭulture. You can find more information on titles, names, and pronouns in our handout on Gender-Inclusive Language. or Professor? If you are writing about a third party, do you know what title and pronouns to use? When the name of the person you’re writing to is unknown, then it is customary to address your letter “To Whom It May Concern.” But this may be impolite if the person’s name is known or easily discovered. Is it appropriate to address your audience by their first name, or is a salutation needed? Are you addressing someone who prefers to be addressed by a formal title such as Dr. When answering the last question, don’t overlook the following considerations: In general, how can you tailor the organization and style of your writing to address your audience’s considerations and needs?.How will you communicate about setbacks? When is it appropriate to spin bad information with a positive outlook? How will stakeholders, customers, or employees respond to bad news?.What is your audience expecting? Is your goal to satisfy their expectations, or do you want to surprise them with a new idea?.What does your audience most need to know?.How will you help your reader move through your document efficiently? When is it effective to use bulleted lists, visuals, boldface, and section headers to guide your reader’s attention?.How will you grasp the attention of readers when you are competing for their attention?.What does your audience need to learn from your document?.What are your audience’s priorities and expectations?.As you prepare to write, think about the following questions: To communicate effectively, it is critical to consider your audience, their needs, and how you can address all members of your audience effectively. Your knowledge of and relationship to your audience will help you choose the types of evidence most appropriate to your situation. A business communicator or writer may use the following forms of evidence: statistics, exploration of past trends, examples, analogy, comparison, assessment of risk or consequences, or citation of authoritative figures or sources. If you have been assigned a genre of business writing for a class, it may help to think about the strategies business writers employ to both gather and produce knowledge. ![]() ![]() While norms vary depending on the rhetorical situation of the writer, business writers and audiences tend to value writing that communicates effectively, efficiently, and succinctly. ![]() Because business writing can take many forms, business writers often consider their purpose, audience, and relationship dynamics to help them make effective stylistic choices. What is business writing?īusiness writing refers to professional communication including genres such as policy recommendations, advertisements, press releases, application letters, emails, and memos. While the examples that are discussed specifically are the application letter and cover letter, this handout also highlights strategies for effective business writing in general. This handout explains principles in business writing that apply to many different situations, from applying for a job to communicating professionally within business relationships. Business Writing What this handout is about ![]()
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